Branding is a comprehensive set of activities aimed at the development of a product trademark, promotion of it to the market and ensuring its prestige, as well as the development of such brand in compliance with the requirements of the market and consumers’ preferences.
Insufficiently effective branding most often reduces the competitiveness of the product, as well as its market life cycle. Sometimes even indirect factors and stereotypes existing in the public environment directly affect the reputation and efficiency of brands.
For example, even a very good product, manufactured in the country not associated in consumers’ consciousness with prestige, quality and long-lasting traditions, will experience considerable difficulties in reaching the international market. Business reputation of the manufacturer and negative facts from its history affect the destiny of the product in a similar way. Disharmonious brand name or symbols on its logo negatively perceived in the countries where the product is sold, will also create obstacles on the way of forming consumer preferences.
International consulting group BoVaSCo is offering you an opportunity to buy a British brand, developed by the International Union of Commerce and Industry (IUCI; London, UK) or to use such brand under the auspices of the IUCI activity. We will also assist you in the development and promotion of your commercial brand to the international markets of goods and services.
If you would like to request the assistance of the International consulting group BoVaSCo in the field of branding, you should send the relevant inquiry by filling in the contact form presented in the Contacts section.
Consultations concerning the general conditions and peculiarities of the branding procedure are provided free of charge.
Experienced experts of BoVaSCo can provide their clients with necessary support in any country of the world.